Mediahawk Vision is a visitor call tracking solution designed to follow customer paths through your website to the moment when they pick up the phone and call. Mediahawk Vision allows you to track each individual visitor that lands on your website, by giving them a unique telephone number. From the moment your visitor searches a keyword to get onto your site, to navigating around your site, Mediahawk’s visitor call tracking gives you a complete analysis of the visitor path they took throughout your site to the point where they call your company and beyond.
All the information is recorded in easy to use online reporting which enables users to analyse which key words and referrers generate phone calls. As calls can be recorded, they can then be listened to to understand conversion rates. Furthermore, using Mediahawk Vision’s ROI tool, it is possible to match sales data with inbound calls.
Using visitor call tracking will help you see exactly which search keywords are working best, helping you to tighten your marketing spend when using Pay Per Click adverts. It will also allow you to have a real insight into which paths customers take through your website which results in a phone call.
Google Integration: Mediahawk Vision is easily integrated with Google Analytics, which allows you to view your call tracking data and conversion rates as an event within your Google Analytics reporting. Mediahawk Vision will not just show the amount of telephone calls, it will bring in the referral data into Google Analytics.
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Benefits of visitor call tracking: